THE DAWN OF INNOVATION
The watch merchant and producer “Veuve de Philippe Hüther” registered the trademark “The TUDOR” founded in Geneva for Rolex founder Hans Wilsdorf in February 1926. The house later rebranded to Wilsdorf in 1936. Hans Wilsdorf realized that the moment had arrived to grow the brand and give it its own character shortly after WWII. He founded “Montres TUDOR S.A.” on March 6, 1946, specialized in male and female models. Rolex would ensure the technical, aesthetic, and practical qualities, as well as distribution and after-sales support.
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hans wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
A PULSATING LEGACY
A TUDOR watch breathes life onto you by immersing you in a world of intricate detail. All of the components of the wristwatch that has been meticulously examined to the smallest detail. Designed for life and enjoyment, as well as aesthetics and utility this exact device, while physically appealing and exciting, is resistant to the rigidity of time. Each watch is one-of-a-kind, as evidenced by its high-quality materials, durability, and handcrafted design.
Mogul David Beckham sports the Black Bay Bronze, a 43-mm diver's watch with the TUDOR Manufacture Caliber MT5601 and influenced by the brand's heritage. He also rocks the Black Bay Chrono, a COSC-certified chronograph with a column-wheel manufacturing caliber that pays homage to TUDOR's diving and racing roots.
TUDOR created a short film in which Jay Chou daringly drives a sports vehicle on an old oval racetrack in Montlhéry, France, finally drifting across time. This form of creative homage was inteneded to symbolize his daring and inventive attitude. The film sparks a discussion on how famous images from the past influence today's creativity in watchmaking, music, and other creative forms, and is inspired by the beautiful worlds Jay Chou is known for creating with his art and epic '80s movie stories of time travel.